Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The business itself is genuinely proven: 22 Google reviews shown right on the homepage, named client testimonials from Leitrim County Council and IT Sligo, an NSAI certification, 39 real pages with nothing broken. The finding is that 92 percent of your traffic is people searching your own company name. "Solar panels donegal", your core local search, brings in real visits through your Google Business listing, but the plain search ranking for the same term sits at 8th with 0 measured visits behind it. It's all detailed below, with what to do about each one.
The site ranks for 11 searches. "Ferm eng" and "ferm engineering", your own company name, carry 92 percent of the site's traffic between them. "Solar panels donegal", the one search that describes what you sell and where, is more complicated: real visits do arrive for it, but through a link tagged as coming from your Google Business listing, not from the plain search ranking, which sits at 8th with 0 measured visits of its own.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| ferm eng / ferm engineering | 140 | 1st for both. 92% of all traffic. | 1st |
| solar panels donegal | 170 | Real visits via your Google Business listing. Plain ranking is 8th, 0 visits. | 8th, unconverted |
| abbvie ballytivnan | 1,000 | 39th, from your pharmaceutical projects page. | 39th |
| ferns engineering company limited | 390 | 39th, a near-miss of your own name. | 39th |
In plain terms, people who already know your name find you easily, and people searching for the actual service in Donegal are finding you through your Google Maps listing rather than through a normal search result. That's a real source of visits, just not one that shows up or grows the way an ordinary search ranking does.
This is not a design or trust problem. 22 reviews shown on the homepage, named client testimonials, an NSAI certification, none of that is in question. This is aim: the dedicated solar page needs to be the one Google shows, not the homepage, and the real content across 39 pages needs pointing at more of the searches people actually type.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
170 people a month typing "solar panels donegal" into Google.
Real visits already arriving, mostly through your Google Business listing, not the plain ranking.
The plain search ranking itself, 8th, currently converts 0 of them.
170 people a month search the exact words that describe your business. Some of them already find you through Google Maps. The plain search result, sitting one page down from where it needs to be, is the part still leaving visits on the table. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
A brand-name search belonging to a different renewable-energy company entirely ranks on your own homepage at 35th, showing Google already associates your site with the renewables space generally. That association fades if the dedicated solar page doesn't take the lead soon.